FEATURES OF COURSE
Digital Marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to targeted consumers or audiences. It encompasses a wide range of online marketing strategies and tactics aimed at reaching potential customers through various digital mediums such as the internet, mobile devices, social media, search engines, email, and other digital channels.
Key components are: SEO, SEM, SMM, Content Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, Analysis, and Data-driven Marketing
DIGITAL MARKETING TRAINING PERIOD CONTENT
MONTH 1
- Week 1: Overview of Digital Marketing
- Definition and importance of digital marketing
- Evolution and trends in digital marketing
- Week 2: Digital Marketing Channels
- Introduction to various digital marketing channels (e.g., SEO, SEM, social media, email marketing)
- Pros and cons of each channel
- Week 3: Website Basics
- Understanding website structure and design principles
- Basics of HTML and CSS
- Week 4: Introduction to Content Marketing
- Importance of content marketing in digital strategy
- Content creation basics (text, images, videos)
MONTH 2
- Week 1: Fundamentals of SEO
- Understanding search engine algorithms
- On-page vs. off-page SEO
- Week 2: Keyword Research and Analysis
- Tools and techniques for keyword research
- Competitive analysis
- Week 3: On-Page Optimization
- Optimizing meta tags, headings, and content
- URL structure and internal linking
- Week 4: Off-Page Optimization
- Link building strategies
- Local SEO optimization.
MONTH 3
- Week 1: Introduction to PPC Advertising
- Overview of Google Ads, Bing Ads, and other PPC platforms
- Setting up PPC campaigns
- Week 2: Ad Copywriting and Design
- Writing compelling ad copy
- Designing effective ad creatives
- Week 3: Campaign Management and Optimization
- Budgeting and bidding strategies
- A/B testing and optimization techniques
- Week 4: Remarketing and Conversion Tracking
- Implementing remarketing campaigns
- Tracking conversions and measuring ROI
MONTH 4
- Week 1: Overview of Social Media Platforms
- Introduction to major social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
- Understanding audience demographics and behavior
- Week 2: Social Media Content Strategy
- Developing a social media content calendar
- Content types and formats for different platforms
- Week 3: Social Media Advertising
- Creating and optimizing social media ads
- Targeting options and ad placements
- Week 4: Community Management and Engagement
- Building and engaging with online communities
- Responding to comments and messages effectively
MONTH 5
- Week 1: Introduction to Email Marketing
- Importance of email marketing in digital strategy
- Building an email list and subscriber segmentation
- Week 2: Email Campaign Creation
- Designing and writing effective email campaigns
- A/B testing subject lines and content
- Week 3: Marketing Automation Tools
- Introduction to marketing automation platforms (e.g., Mailchimp, HubSpot)
- Setting up automated email workflows
- Week 4: Email Analytics and Optimization
- Tracking email performance metrics
- Optimizing email campaigns for better engagement and conversion.
MONTH 6
- Week 1: Introduction to Web Analytics
- Understanding key metrics (e.g., traffic, conversions, bounce rate)
- Setting up Google Analytics and interpreting data
- Week 2: Data-driven Decision Making
- Using analytics insights to inform marketing strategies
- Conducting A/B tests and analyzing results
- Week 3: Developing a Digital Marketing Strategy
- Creating SMART goals and objectives
- Developing a comprehensive digital marketing plan
- Week 4: Final Project and Presentation
- Applying skills and knowledge acquired throughout the course to develop and present a digital marketing campaign or strategy
This syllabus provides a structured progression through various aspects of digital marketing, starting with foundational concepts and gradually moving into more specialized areas. Each month focuses on specific topics and skills, allowing students to gain a comprehensive understanding of digital marketing principles and practices over the course of 6 months.